Packaging and printing is the key to success, is also the direction of the future market investment. Interactive packaging, including sense packaging, function packaging and intelligent packaging, this concept make packaging and printing has gone beyond just improve image effect under this category, but become a part of the product, even the product itself.
Today's society, the consumer products processing enterprises is facing a big challenge not only to develop new products to attract consumers' attention, more important is to keep customer loyalty, it all depends on the appropriate product packaging applications. Packaging and printing is the key to success, is also the direction of the future market investment.
Flexographic printing technology brought vitality for the packaging, it can effectively improve the characteristics of the packaging. In recent years the emergence of a new concept in the field of packaging - interactive packaging, it including sense packaging, function packaging and intelligent packaging, this concept makes the packaging and printing has been beyond just improve image effect under this category, but become a part of the product, even the product itself. Packaging process using the packaging and product directly relate to the way, the identification, classification finally got packing, and make people strong sensitivity on the final packaging, for the consumer and consumer goods processing enterprises have brought substantial profits.
Now, we can see all kinds of packaging products in the market. Such as with a smell of packaging, has a certain texture texture in the packaging, as well as visual effect exaggerated packing and so on. In the packaging of product diversification at the same time, also open up a market for flexographic printing, this is the flat and the high cost of gravure printing, packaging and application.
A, functionality, packaging
Function of packaging is to solve the packing problem related to the content of a scientific method. A functional example is the corrosion of liquid packaging, packaging applications such packaging can make easy to decay products can stay fresh much longer time, for example, in the fruit juice packing box with a special cap, and do the hot sealing treatment can prolong shelf life and juice taste.
Examples of another function of packaging is to eliminate some defect product and designed packing box. Such as some parts on the packing box attached to gas and the odor of the product within, such packaging add-ons can also extend the storage period of products, maintain product fresh taste.
Functional packaging can effectively avoid the contents be interference, maintain effect, if use shrink film for pharmaceutical packaging. In addition, the anti-jamming of the packing also is widely used in product promotion and promotion activities. A printing to the products abroad slogan printed on the outside of the a kind of beverage packaging, and bar code printing on the inside of box. Due to the barcode printed on inside, it is difficult to fake, internally used in the printing ink is harmless to human body, the ink will not touch the product. Will also have some image laminated between two layers of thin films, namely on the two film printing image respectively, then the two alignment paste together.
Second, feel the packing
Feel packing can let the consumer to products have an intuitive feeling, such as touch, vision or the sense of smell. Mentioned packaging function is primarily to protect the things inside packing (the actual product) does not lose any value, and the feeling of here packing is mainly to establish a outside the overall feeling, such as odour, texture structure and visual effect.
For example, some feel the smell of the packaging to extract the internal product to attract customers, such as baked bread, meat, chocolate or fruit smell, extract the smell be integrated in the adhesive or coating, make whole packaging has filled the tempting taste. By this method can establish a connection between products and consumers.
